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Harley targets new women bikers with dark and low Fat Boy

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July 28, 2009 by Harley-Davidson  



HARLEY-DAVIDSON® FAT BOY® LO REPRISES A COOL CUSTOM ICON
Lower and Darker than the Original, with Undeniable Street Presence

 
The 2010 Fat Boy Lo motorcycle is a new riff on one of the greatest hits to ever roll out of the Harley-Davidson design studio. Darker and lower than that original icon of fat-custom style, the Fat Boy Lo retains the bold presence of the Fat Boy while offering a fresh interpretation of the motorcycle that still defines the segment.

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Dressed in satin chrome and denim black, the Fat Boy Lo model features a reshaped seat and handlebar that places its rider "in" the motorcycle, with the lowest seat height of any Harley-Davidson model. The half-moon footboards, black wheels and leather tank panel help Fat Boy Lo rock to a singular, fat-custom beat.

The Fat Boy Lo is a Harley-Davidson Softail® model with a rear-suspension design that mimics the lines of a vintage hardtail frame, but offers the comfort of modern suspension that is hidden under the chassis. A horseshoe oil tank located below the seat, forward foot controls or foot boards, and the classic five-gallon Fat Bob® fuel tank are notable styling details of each Softail model.


Harley-Davidson : Softail Like New 2005 Fat Boy 15 yr Anniversary
Harley-Davidson : Softail Like New 2005 Fat Boy 15 yr Anniversary
Paypal   US $16,900.00
Harley-Davidson : Softail FLSTFI 2003 Harley-Davidson Fat Boy Anniversary ed 2,038 miles
Harley-Davidson : Softail FLSTFI 2003 Harley-Davidson Fat Boy Anniversary ed 2,038 miles
Paypal   US $12,499.00
Harley-Davidson : Softail FLSTFI Fuel Injected 100th Anniverary Fat Boy  1,448 Original Miles
Harley-Davidson : Softail FLSTFI Fuel Injected 100th Anniverary Fat Boy 1,448 Original Miles
Paypal   US $10,000.00
Harley-Davidson : Softail FAT BOY AMERICA'S MOST BEAUTIFUL HARLEY
Harley-Davidson : Softail FAT BOY AMERICA'S MOST BEAUTIFUL HARLEY
   US $50,000.00
Harley-Davidson : Softail 09 Harley Davidson Fat Boy Mint-2 yr Extended Warranty
Harley-Davidson : Softail 09 Harley Davidson Fat Boy Mint-2 yr Extended Warranty
Paypal   US $12,600.00
Harley-Davidson : Softail 2007 Harley Davidson Fat Boy NICE Paint- Lots of CHROME
Harley-Davidson : Softail 2007 Harley Davidson Fat Boy NICE Paint- Lots of CHROME
Paypal   US $13,100.00
Harley-Davidson : Softail Harley  Fat Boy 03 100th Edition, Pearl White, 18kmiles
Harley-Davidson : Softail Harley Fat Boy 03 100th Edition, Pearl White, 18kmiles
Paypal   US $13,000.00
Harley-Davidson : Softail 2006 Harley  103 Screaming Eagle Fat Boy, 3K miles,
Harley-Davidson : Softail 2006 Harley 103 Screaming Eagle Fat Boy, 3K miles,
Paypal   US $17,500.00
Harley-Davidson : Softail CUSTOM HD FAT BOY
Harley-Davidson : Softail CUSTOM HD FAT BOY
Paypal   US $17,500.00
Harley-Davidson : Softail 2001 FLSTF Fat Boy, Loaded, One Owner, Only 7,537 Miles
Harley-Davidson : Softail 2001 FLSTF Fat Boy, Loaded, One Owner, Only 7,537 Miles
Paypal   US $9,251.00
Harley-Davidson : Softail Softail® 05 Harley-Davidson® Softail® Fat Boy®
Harley-Davidson : Softail Softail® 05 Harley-Davidson® Softail® Fat Boy®
   US $19,199.00
Harley-Davidson : Softail Fuel Injected EFI Not Carb Mint HD Fat Boy 100 Year Anniversary Model - In Texas!
Harley-Davidson : Softail Fuel Injected EFI Not Carb Mint HD Fat Boy 100 Year Anniversary Model - In Texas!
Paypal   US $9,750.00
Harley-Davidson : Softail FLSTF Fat Boy VERY RARE 1990
Harley-Davidson : Softail FLSTF Fat Boy VERY RARE 1990 "THE GRAY GHOST" Harley-Davidson FAT BOY
Paypal   US $15,000.00
Harley-Davidson : Softail FLSTFI Fat Boy 2006 Black FLSTFI Fat Boy!
Harley-Davidson : Softail FLSTFI Fat Boy 2006 Black FLSTFI Fat Boy!
Paypal   US $12,995.00
Harley-Davidson : Softail Softail® 06 Harley-Davidson® Softail® Fat Boy®
Harley-Davidson : Softail Softail® 06 Harley-Davidson® Softail® Fat Boy®
   US $12,399.00
Harley-Davidson : Softail FAT BOY HARLEY DAVIDSON FAT BOY
Harley-Davidson : Softail FAT BOY HARLEY DAVIDSON FAT BOY
Paypal   US $13,500.00
Harley-Davidson : Softail Fat Boy 2008 Harley-Davidson Fat Boy California FLSTF warranty
Harley-Davidson : Softail Fat Boy 2008 Harley-Davidson Fat Boy California FLSTF warranty
Paypal   US $12,000.00
Harley-Davidson : Softail fat boy 2002 HARLEY DAVIDSON FATBOY/SOFTAIL-REVISED SHIPPING
Harley-Davidson : Softail fat boy 2002 HARLEY DAVIDSON FATBOY/SOFTAIL-REVISED SHIPPING
   US $9,500.00
Harley-Davidson : Softail 2004 HARLEY FAT BOY
Harley-Davidson : Softail 2004 HARLEY FAT BOY
   US $12,000.00
Harley-Davidson : Softail Fat Boy 2006 HARLEY DAVIDSON FLSTFI FATBOY
Harley-Davidson : Softail Fat Boy 2006 HARLEY DAVIDSON FLSTFI FATBOY
Paypal   US $11,950.00
Harley-Davidson : Softail 2001 HARLEY DAVIDSON SOFTAIL FLSTF
Harley-Davidson : Softail 2001 HARLEY DAVIDSON SOFTAIL FLSTF "FAT BOY" 6,000 MI.
Paypal   US $9,200.00
Harley-Davidson : Softail Softail 2001 Harley-Davidson Fat Boy FLTS
Harley-Davidson : Softail Softail 2001 Harley-Davidson Fat Boy FLTS
   US $15,000.00
Harley-Davidson : Softail Fat Boy 2004 HARLEY DAVIDSON FLSTF FATBOY FAT BOY
Harley-Davidson : Softail Fat Boy 2004 HARLEY DAVIDSON FLSTF FATBOY FAT BOY
Paypal   US $11,950.00
Harley-Davidson : Softail Fat Boy 88/5 Carb FLSTF 2006 H-D Fat Boy FLSTF 88 cub 5 spd CARB 2Tone UM80104R
Harley-Davidson : Softail Fat Boy 88/5 Carb FLSTF 2006 H-D Fat Boy FLSTF 88 cub 5 spd CARB 2Tone UM80104R
Paypal   US $11,190.00
Harley-Davidson : Softail FLSTFI FATBOY harley davidson fat boy
Harley-Davidson : Softail FLSTFI FATBOY harley davidson fat boy
Paypal   US $9,000.00
Harley-Davidson : Softail 1998 Harley Davidson Fat Boy - 498 MILES! 1336/3500
Harley-Davidson : Softail 1998 Harley Davidson Fat Boy - 498 MILES! 1336/3500
Paypal   US $12,000.00
Harley-Davidson : Softail FLSTF 2008 Custom Fat Boy.  Tons of accessories!!!!!!!!!!!!!
Harley-Davidson : Softail FLSTF 2008 Custom Fat Boy. Tons of accessories!!!!!!!!!!!!!
Paypal   US $18,101.99
Harley-Davidson : Softail 2007 Blue FLSTF Fat Boy!
Harley-Davidson : Softail 2007 Blue FLSTF Fat Boy!
Paypal   US $13,995.00
Harley-Davidson : Softail FLSTF 2003 ANNIVERSARY FAT BOY
Harley-Davidson : Softail FLSTF 2003 ANNIVERSARY FAT BOY
Paypal   US $10,000.00
Harley-Davidson : Softail FLSTFI 2006 Harley-Davidson FLSTFI Fat Boy, MUST SEE!
Harley-Davidson : Softail FLSTFI 2006 Harley-Davidson FLSTFI Fat Boy, MUST SEE!
Paypal   US $14,995.00
Harley-Davidson : Softail 1998 Harley Davidson - Fat Boy - MINT CONDITION
Harley-Davidson : Softail 1998 Harley Davidson - Fat Boy - MINT CONDITION
Paypal   US $7,000.00
Harley-Davidson : Softail NICE FAT BOY CHEAP!! 2000 FLSTF SOFTAIL FAT BOY SALVAGE MINOR TIP OVER L@@K!
Harley-Davidson : Softail NICE FAT BOY CHEAP!! 2000 FLSTF SOFTAIL FAT BOY SALVAGE MINOR TIP OVER L@@K!
Paypal   US $8,500.00
Harley-Davidson : Softail FATBOY 2004 HARLEY DAVIDSON SOFTAIL FATBOY FAT BOY - LOW MILES
Harley-Davidson : Softail FATBOY 2004 HARLEY DAVIDSON SOFTAIL FATBOY FAT BOY - LOW MILES
Paypal   US $11,995.00
Harley-Davidson : Softail Beautiful 2001 Harley Davidson Fat Boy
Harley-Davidson : Softail Beautiful 2001 Harley Davidson Fat Boy
Paypal   US $14,000.00
Harley-Davidson : Softail FAT BOY 2003 HARLEY ANNIVERSARY FATBOY MINT  LOW MILES!!!!
Harley-Davidson : Softail FAT BOY 2003 HARLEY ANNIVERSARY FATBOY MINT LOW MILES!!!!
Paypal   US $9,500.00
Harley-Davidson : Softail Fat Boy, Soft tail 2003 Harley Davison Fat Boy White softail
Harley-Davidson : Softail Fat Boy, Soft tail 2003 Harley Davison Fat Boy White softail
   US $8,350.00
Harley-Davidson : Softail FLSTF 2003 Harley-Davidson Softail Fat Boy FLSTF Pristine
Harley-Davidson : Softail FLSTF 2003 Harley-Davidson Softail Fat Boy FLSTF Pristine
Paypal   US $16,500.00
Harley-Davidson : Softail 103
Harley-Davidson : Softail 103" CNC PORTED 2001 CUSTOM FAT BOY 103 STROKER CNC PORTED - THE BEST !
   US $20,000.00
Harley-Davidson : Softail 2004 Harley Davidson Fat Boy
Harley-Davidson : Softail 2004 Harley Davidson Fat Boy
   US $5,000.00
Harley-Davidson : Softail FLSTF 1584cc 08 Fat Boy Vivid Black Mustang seat 1 OWNER Sissy Bar
Harley-Davidson : Softail FLSTF 1584cc 08 Fat Boy Vivid Black Mustang seat 1 OWNER Sissy Bar
Paypal   US $11,400.00
Harley-Davidson : Softail Harley Fat Boy (FLSTFI), 05, FULL WARRANTY, only 13k mi
Harley-Davidson : Softail Harley Fat Boy (FLSTFI), 05, FULL WARRANTY, only 13k mi
Paypal   US $12,999.00
Harley-Davidson : Softail Harley Fat Boy (FLSTFI), 2006, 5k mi, FULL WARRANTY
Harley-Davidson : Softail Harley Fat Boy (FLSTFI), 2006, 5k mi, FULL WARRANTY
Paypal   US $13,250.00
Harley-Davidson : Softail 2009 HARLEY DAVIDSON FLSTF SOFTTAIL FAT BOY ,4384 MILES
Harley-Davidson : Softail 2009 HARLEY DAVIDSON FLSTF SOFTTAIL FAT BOY ,4384 MILES
Paypal   US $14,999.99
Harley-Davidson : Softail FLSTFB Clone of Screamin' Eagle Fat Boy $30K+invested AMAZING!
Harley-Davidson : Softail FLSTFB Clone of Screamin' Eagle Fat Boy $30K+invested AMAZING!
Paypal   US $18,999.00
Harley-Davidson : Softail FLSTFI FAT BOY ANNIV ONE OWNER 15th ANNIV EDITION black 1250 MILES wholesale
Harley-Davidson : Softail FLSTFI FAT BOY ANNIV ONE OWNER 15th ANNIV EDITION black 1250 MILES wholesale
Paypal   US $12,700.00
Harley-Davidson : Softail 2007 Harley Davidson Softail Fat Boy FLSTF
Harley-Davidson : Softail 2007 Harley Davidson Softail Fat Boy FLSTF
Paypal   US $13,995.00
Harley-Davidson : Softail 2005 Harley-Davidson FLSTFSE Screamin Eagle Fat Boy
Harley-Davidson : Softail 2005 Harley-Davidson FLSTFSE Screamin Eagle Fat Boy
Paypal   US $16,500.00
Harley-Davidson : Softail Fat Boy 2004  Harley Davidson FLSTI FB Fat Boy
Harley-Davidson : Softail Fat Boy 2004 Harley Davidson FLSTI FB Fat Boy
Paypal   US $500.00
Harley-Davidson : Softail Fat Boy 1999 HARLEY DAVIDSON FLSTF FATBOY
Harley-Davidson : Softail Fat Boy 1999 HARLEY DAVIDSON FLSTF FATBOY
Paypal   US $9,950.00
Harley-Davidson : Softail Fat Boy 2008 HARLEY DAVIDSON FLSTF FATBOY
Harley-Davidson : Softail Fat Boy 2008 HARLEY DAVIDSON FLSTF FATBOY
Paypal   US $15,950.00
Harley-Davidson : Softail FLSTFI  Fat Boy 2004 Harley Davidson Custom FLSTFI  Fat Boy!
Harley-Davidson : Softail FLSTFI Fat Boy 2004 Harley Davidson Custom FLSTFI Fat Boy!
   US $13,495.00
Harley-Davidson : Softail FLSTF Fat Boy 1994 Harley Davidson  FLSTF Fat Boy
Harley-Davidson : Softail FLSTF Fat Boy 1994 Harley Davidson FLSTF Fat Boy
   US $6,495.00
Harley-Davidson : Softail FLSTFI Fat Boy 2006 Harley Davidson FLSTFI Fat Boy
Harley-Davidson : Softail FLSTFI Fat Boy 2006 Harley Davidson FLSTFI Fat Boy
   US $12,995.00
Harley-Davidson : Softail FatBoy 2009 Harley Davidson Fat Boy FLSTF Cruiser 6 speed
Harley-Davidson : Softail FatBoy 2009 Harley Davidson Fat Boy FLSTF Cruiser 6 speed
Paypal   US $15,549.00
Harley-Davidson : Softail Fat Boy 2005 HARLEY DAVIDSON FLSTF FAT BOY
Harley-Davidson : Softail Fat Boy 2005 HARLEY DAVIDSON FLSTF FAT BOY
Paypal   US $13,250.00
Harley-Davidson : Softail Fat Boy 2004 HARLEY DAVIDSON FLSTFI FATBOY
Harley-Davidson : Softail Fat Boy 2004 HARLEY DAVIDSON FLSTFI FATBOY
Paypal   US $11,950.00
Harley-Davidson : Softail FLSTF 2001 Harley Davidson Fatboy Fat Boy We Ship!!!
Harley-Davidson : Softail FLSTF 2001 Harley Davidson Fatboy Fat Boy We Ship!!!
Paypal   US $10,488.00
Harley-Davidson : Softail HARLEY DAVIDSON 100
Harley-Davidson : Softail HARLEY DAVIDSON 100" TURBO SOFTAIL FATBOY FAT BOY FLSTF
Paypal   US $12,995.00
Harley-Davidson : Softail Softail® 05 Harley-Davidson® Softail® Fat Boy FLSTF (Bank Owned)
Harley-Davidson : Softail Softail® 05 Harley-Davidson® Softail® Fat Boy FLSTF (Bank Owned)
   US $11,499.00
Harley-Davidson : Softail HARLEY DAVIDSON SOFTAIL FATBOY FAT BOY FLSTF FLSTFI 8K!
Harley-Davidson : Softail HARLEY DAVIDSON SOFTAIL FATBOY FAT BOY FLSTF FLSTFI 8K!
Paypal   US $11,995.00
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Harley-Davidson Leather Jackets, Exhaust and more below retail dealer prices at 65deals.com

A counter-balanced Twin Cam 96B™ V-Twin powertrain, rigid-mounted in the frame, powers the Fat Boy Lo model. The rigid powertrain allows tight packaging of the engine within the frame. Rated at 93.67 ft. lbs. of peak torque at 3000 rpm, the engine features Electronic Sequential Port Fuel Injection (ESPFI) and is finished in black powdercoat with bright machined highlights on the cylinder fins, and satin-chrome engine and primary drive covers. The 6-Speed Cruise Drive® transmission features a new helical-cut fifth gear for smooth operation.

Key Fat Boy Lo Features

  • The front and rear suspension are each lowered by 1.15 inches to give the Fat Boy Lo model a road-hugging stance. Seat height is just 24.25 inches, the lowest of any Harley-Davidson model.
  • A new seat is narrower, which along with the low seat height makes it possible for almost any rider to place both feet flat on the ground when the motorcycle is at rest.
  • Stainless steel 1.25-inch-diameter handlebar features internal wiring for an uncluttered control area. This handlebar is narrower than the Fat Boy handlebar.
  • Nostalgic half-moon rider footboards are finished in gloss black.
  • Bullet Hole Disc Cast Aluminum 17-inch wheels front and rear have black centers and machined outer rims. Tire sizes are 200 mm-17 rear and 140 mm-17 front.
  • Rolled-edge front fender and full-coverage rear fender.
  • Fat Bob fuel tank topped with a satin-chrome console with speedometer and ignition switch, a leather tank panel with Harley-Davidson medallion, and satin-chrome tank side badges.
  • Over/under shotgun exhaust with satin-chrome mufflers and muffler shields, and flat-black header shields.
  • Denim black finish is applied to the following components: frame, swingarm, front shock covers, derby cover, horn cover, coil cover, oil tank, and air cleaner cover.
  • Gloss black finish is applied to these components: triple clamp covers and nacelle, headlight bucket, air cleaner cover trim ring, rear fender supports, footboards.

Comments

4 Responses to “Harley targets new women bikers with dark and low Fat Boy”

  1. PerryL on July 28th, 2009 10:00 am

    Love it!

  2. TJ on July 29th, 2009 11:30 pm

    does harley really think a 120 pound woman can hold up a 760 pound bike. I see where they say they made a mistake thinking people would buy lower priced bikes during the recession. They stepped up production of the sporter and vrods. Well, actually, they were right. They bought 5000.00 and 7000.00 hondas and kawaskis that offer a lot more bike than harley. that old loyality to harley is dieing with baby boomers. The reason the sportster and vrod didn’t sell is they are too costly for what you get. The Buell is a joke among the race crowd. Nobody wants a vrod. they’re 14,000. a sportster is 12,000 out the door. for that money you could buy the top of the line jap bike which faster and made better. No they guessed right on the recession. Harley didn’t have a cheap bike to buy and both the VRod and sporter have had their day. Generation X wants fast Suzukis and Kawaski 1200 and 1400 sport bikes. You can buy either one for 10,000. that’s what’s selling.

  3. nickhath on July 30th, 2009 4:19 pm

    Evidently TJ, you have never seen ridelikeapro.com.

    It is nice to see that the motorcycle industry, as a whole, is embracing women riders, from riding gear to motorcycles.

  4. tsunami007 on August 12th, 2009 5:10 am

    Ease up TJ. If you don’t like Harleys, don’t buy one. The Fatboy rocks. There is just something in HD design.

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