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Harley’s Chichlowski new chair of Motorcycle Safety Foundation board

Harley-Davidson's Julie Chichlowski has been appointed the new Chair of the Board for the Motorcycle Safety Foundation (MSF). She succeeds former MSF Chair of the Board David Edwards, who retired in April of 2009 from American Honda Motor Co., Inc. after 38 years of service.

"We're really excited to have Julie take on the role of Chair of the Board for MSF," said MSF President Tim Buche. "Her track record in rider safety programs is exemplary; and we're seeing great synergies as a result of her guidance. For example, MSF worked closely with the Harley-Davidson Rider's Edge staff to pilot test two versions of an introduction to motorcycling RiderCourse, and the resulting data enabled us make to make an informed decision on which course to pursue."

Currently Director, Trike Platform, Harley-Davidson Motor Company, Chichlowski began serving as a Member of the Board of Trustees in October 2007, was elected to the position of Vice Chair of the Board for the MSF in February 2009, and succeeded Edwards as Chair this past April.

"I'm honored to serve as Chair of the MSF Board of Trustees," said Chichlowski. "I look forward to working closely with my peers in the industry and the MSF staff to continue to promote the safety of motorcyclists."

Chichlowski joined Harley-Davidson in 1992 as a Manufacturing Engineer in Powertrain Operations, and since then has served in leadership roles in Powertrain Operations, Powertrain Engineering and Product Development, Corporate Strategic Planning, Product Plant Management, and Rider Services. She was Director of Rider's Edge for three years prior to her current role in Trike.

Female bikers join Harley-Davidson for Women Riders’ Month

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Women Hit the Open Road to Celebrate and Learn to Ride

The first weekend in May saw women riders around the world banding together to share the open road, as well as flocking to new rider training courses around the country to help establish a world record--all to kick start Women Riders Month.

Harley-Davidson's Women Riders Month kicked-off with two special events in New York City and Milwaukee respectively in honor of International Female Ride Day on May 1, which was founded by Vicki Gray of to celebrate the millions of women who have already grabbed life by the handlebars. Nearly 100 female motorcycle enthusiasts, including Karen Davidson, the great-granddaughter of one of the Motor Company's founders, as well as trainer and life coach Jillian Michaels, attended an International Female Ride Day party near New York City. Country music singer Krista Marie led nearly 300 women on a special ride from Miller Park to the Harley-Davidson Museum in Milwaukee.

In addition to current riders hitting the road to celebrate, 1,225 women participated in new rider training the first weekend in May, either through Harley-Davidson's Rider's Edge® New Rider Course hosted at select dealerships across the country or through the Motorcycle Safety Foundation® (MSF) Basic RiderCourseSM, to help establish a world record for the number of women trained in one weekend. Harley-Davidson's Rider's Edge New Rider Course saw a 59 percent increase in women participation this year, compared to the same weekend last year. This activity supports a larger goal of encouraging 100,000 women to learn to ride a motorcycle. The progress of this effort can be tracked on

"The successful rides, as well as the record-setting weekend for rider training, show that thousands of women are taking the controls and learning to ride their very own motorcycles," said Leslie Prevish, women's outreach manager, Harley-Davidson. "And these initiatives are just the start of Women Riders Month--Harley-Davidson dealerships around the world are planning a number of exciting events to celebrate women riders, as well as encouraging other women to join our amazing sport."

Additional programs Harley-Davidson promotes to encourage women to ride:

  • Harley-Davidson dealerships across the country host women-only Garage Party™ events, which provide a non-intimidating environment for women to learn more about motorcycling.
  • The Motor Company recently updated the women's section of its Web site,, with new, inspirational stories submitted from women with topics of Why I Learned to Ride, How I Learned to Ride and Why I Ride my Harley. The new site is the ultimate information resource for women riders as well as those who want to get into the sport.
  • Harley-Davidson continues to distribute We Ride, a comprehensive and inspirational brochure on what a new rider or a woman interested in riding needs to know about getting into the sport. Women can pick one up at a local dealership, download it from the Web site or call 1-800-LUV2RIDE for a free copy.
  • Share Your Spark™: A Guide to Mentoring, a tool kit Harley-Davidson developed for current and aspiring riders featuring information on how to be a resource and support system to others during their motorcycling journey. This tool kit can be downloaded or ordered from the redesigned women riders section of the Harley-Davidson Web site (

Taking Control with Rider's Edge

The Harley-Davidson Rider's Edge New Rider Course is available at select Harley-Davidson dealerships in more than 40 states. The program, which features classroom instruction and on-bike training in a controlled environment, provides potential riders with the knowledge and skills needed to ride with confidence. More than 60,000 women have taken the Harley-Davidson Rider's Edge New Rider Course at dealerships across the country since the program's inception in 2000.

For more information about Women Riders Month, or other Harley-Davidson programs, including Rider's Edge, visit

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at

New York City and Milwaukee motorcycle rides commemorate International Female Ride Day

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To help commemorate the 3rd Annual International Female Ride Day, as well as kick-start Women Riders Month, Harley-Davidson is hosting two special rides on Friday, May 1, 2009, in New York City and Milwaukee, respectively. The rides, as well as additional events throughout the month of May are designed to celebrate the millions of women who have already grabbed life by the handlebars, as well as inspire more women to experience the freedom of the open road.

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Women may want to look at the biker next door for their next date

March 19, 2009 by Newswire  
Filed under Featured, General, News, Women

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Looking for Romance? Consider a Date with the Biker Next Door

Surprisingly, male riders are softies according to a countrywide survey by leading motorcycle insurer Progressive

Women: just picture a confident, artistic man who's charitable and embraces the romantic side of relationships. Hard to imagine? He's closer than you might think: just check out your local biker hangout.

A recent survey explored the "softer side" of male bikers and non-bikers and looked at their online habits, what they like to read, charities they may be involved with, what brings them to tears, and more. The result? The stereotype of the "tough, burly, hard-core biker" is just that.

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Poor dealership experience to blame for motorcycle sales loss

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J.D. Power and Associates Reports: Shoppers Cite Dealer-Related Issues among the Top Reasons for Rejecting Motorcycle Brands

A majority of new-motorcycle buyers reject a motorcycle brand because of dealer-related issues, according to the J.D. Power and Associates 2008 Motorcycle Escaped Shopper Study.

The inaugural study, which analyzes the reasons shoppers consider a particular motorcycle brand but ultimately purchase a different brand, finds that 51 percent of new-motorcycle shoppers cite dealer-related issues as a reason for rejecting a motorcycle brand. One of the primary dealer-related issues for rejecting a brand is the inability to test ride a bike, which was mentioned by one-fourth of shoppers as a reason for rejection, while 7 percent of shoppers indicate that the inability to test ride was the most influential reason for not purchasing a particular motorcycle brand. In addition, 18 percent of shoppers rejected a motorcycle because it was not available at the dealership, while the perception of being able to receive better service at another dealership is mentioned by 15 percent of shoppers as a reason for rejection.
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Most bikers don’t understand differences in motorcycle insurance coverages

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For many motorcycle owners, riding is more than just a recreational activity, it's a lifestyle. Riding represents freedom, friends and fun. It's what fuels daydreams and fills weekends.

With so much fun to be had, it's probably not surprising that riders like you aren't spending your time poring over your insurance policy to understand coverage nuances. That's why the Progressive Group of Insurance Companies, the largest motorcycle insurer in the country, recently conducted a survey of more than 1,000 motorcycle owners and found that many don't understand important information about their policies. Not knowing — and making the wrong choices — can cost you thousands if you have a claim.

The survey focused on two key facets of a motorcycle insurance policy: physical damage coverages and loss settlement types. Here's what bikers said and what you need to know.

Physical Damage Coverages
If you're like most bikers, you'd probably say that next to riding, customizing your motorcycle to fit your personality and riding style is the best part of having a bike. That's why it's so surprising that more than half (56 percent) of all the bikers surveyed don't know how much protection for their bike's custom parts and accessories comes with their physical damage coverage. Of the 44 percent surveyed with more than $3,000 worth of custom parts and accessories on their motorcycles, the majority of them (51 percent) didn't purchase additional coverage.

The physical damage portion of your motorcycle policy generally includes comprehensive and collision and custom parts and accessories coverages. Comprehensive generally covers weather-related damage (hail, etc.) as well as theft claims while collision generally covers crashes your bike has with objects other than animals. Most motorcycle policies with comprehensive and collision include some custom parts and accessories coverage free with the option to purchase more. Comprehensive, collision and custom parts and accessories are optional coverages and are subject to a deductible amount — that's the amount you select when you buy the policy and the amount you'll be required to pay first before the insurance company pays on either coverage. Common deductible amounts are $250 and $500.

"Most insurance policies that have physical damage coverage provide some custom parts coverage, but it could be as little as $500," said Rick Stern, motorcycle product manager, Progressive. "Others provide as much as $5,000 worth of coverage at no extra charge — but you have to know what comes standard with your policy. And, if it's not enough to protect the value of your bike's custom parts and accessories, most insurance companies will sell you additional coverage. For example, we sell coverage for up to $30,000 worth of additional custom parts and accessories."

Loss Settlement Types
If you own a custom or classic bike, pay attention. More than 45 percent of motorcyclists surveyed don't know which loss settlement type — Actual Cash Value, Agreed Value or Stated Amount — their policy provides. And, 68 percent of those confuse the benefits of Agreed Value and Stated Amount settlement types; that is, they mistakenly believe that Stated Amount guarantees a pre-selected total loss settlement amount in writing in the event a bike is declared unrepairable (what the industry calls a total loss) or is stolen and not recovered.

These misconceptions could seem innocent enough, but they could cost you thousands.

Insurance companies generally do not offer all three loss settlement types — instead, the loss settlement type you have available to you is based on the type of motorcycle you own.

If you own a mass-produced motorcycle that has a resale value generated by a third party like the N.A.D.A. appraisal guides or Kelley Blue Book, you will generally be offered an Actual Cash Value (ACV) settlement option. This means that, in the event of a total loss or if your bike is stolen and not recovered, you will generally be paid the ACV, less your deductible amount.

If you own a custom or classic motorcycle with certain characteristics, you might find that some companies won't insure your bike. However, many insurers that specialize in motorcycles will insure these types of bikes and will generally offer you one of two loss settlement types — Agreed Value or Stated Amount. Criteria for these settlement types vary by insurance company, and no insurance company offers both types. For example, Progressive offers motorcycle owners a policy with Agreed Value if they have bikes that are 25 years and older or custom bikes that don't have resale values in an N.A.D.A. guide or Kelley Blue Book. Many other insurers only offer Stated Amount for bikes with similar characteristics. Here's what you need to know:

Stated Amount is the amount selected by the bike owner at the time the policy is purchased and is the maximum amount the insurance company will pay in the event of a claim. If the bike is totaled or is stolen and not recovered, the insurance company will generally pay the Stated Amount or the ACV as determined by sources like N.A.D.A. or Kelley Blue Book, whichever is less. And, a deductible applies to the settlement amount.

Agreed Value represents the value of the bike as agreed upon by you and the insurance company when the policy is written. This amount doesn't change over time unless both parties agree to the change. If the bike is totaled or stolen and not recovered, you will generally receive the agreed upon amount. No deductible amount applies to an Agreed Value settlement.

Today, owners of bikes produced by more than 500 custom motorcycle manufacturers might qualify for a policy with an Agreed Value or a Stated Amount loss settlement; this number has grown quickly over the past few years as the popularity of custom bikes has grown. Some of the more well-known bikes that qualify for Agreed Value policies at Progressive are made by Big Bear Choppers, Bourget's Bike Works and Orange County Choppers.

"If bike owners mistakenly believe that the settlement types provide the same protection, they'll probably base their purchase decision on price like I would," said Stern. "For instance, a policy with Stated Amount is generally less expensive than one with Agreed Value, but there are very significant coverage differences. That's why it's so important that bikers understand these differences and choose their policy and provider accordingly."

The Bottom Line
"Know what's on your bike — and on your policy. And, know what's offered by the company you're dealing with. If the company doesn't offer the loss settlement type you need, check around with other companies," said Stern. "An investment of your time can go far in protecting your investment in your bike."


About Progressive
The Progressive Group of Insurance Companies, now celebrating its 70th year in business, is the country's third largest auto insurance group and largest seller of motorcycle and personal watercraft policies based on premiums written, and is a market leader in commercial auto insurance.

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